25. November 2024
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What started as a simple creative outlet has grown into a phenomenon that’s redefining the humble sandwich. Sensational Sandwiches, founded by Fraser Searle, is transforming how people see sandwiches—elevating them from a quick meal to an art form, one bite at a time. With a unique approach to recipe creation, viral moments, and a rapidly growing fan base, Sensational Sandwiches has become a must-follow for food lovers everywhere.
Sensational Sandwiches was born out of Fraser’s love for experimenting with flavours and pushing culinary boundaries. It all started with a simple question: What happens when you put unconventional meals between two slices of bread? From roast dinners to Mexican tacos and even Christmas feasts, Fraser began creating sandwiches that were as unexpected as they were delicious.
Fraser’s inspiration came from watching sandwich shops across the country serve larger-than-life creations. Fueled by his competitive spirit (“my toxic trait is that I often feel like I can do things better than others”) and his love for cooking, Fraser decided to take sandwiches to the next level.
The turning point? A video of his take on a Caprese salad sandwich. Mispronouncing “Caprese,” the video exploded overnight, racking up over 2 million views and sparking endless comments critiquing his pronunciation. That moment marked the beginning of “the sensational sandwich guy” and set the stage for what was to come.
The first sandwich to truly go viral was a ribeye steak sandwich layered with horseradish, caramelised onions, and a sundried tomato rocket salad. Initially garnering 50,000 views, it quickly gained momentum and hit over 4 million views across platforms. This sandwich embodied everything Fraser aimed to achieve: bold flavours, creativity, and visual appeal.
Building Sensational Sandwiches hasn’t been without its challenges. Fraser candidly admits that financially backing the business while scaling his online presence has been tough. Yet, his determination remains unwavering: “I’d love to open a sandwich shop so people can start enjoying my sandwiches. I’m currently looking for a financial partner to support such a venture, so if you or someone you know might be interested, get in touch.”
Despite the hurdles, there have been plenty of milestones worth celebrating. Growing his social media following from zero to 500,000 followers in just six months was a monumental achievement. Fraser’s feed became a hub for sandwich enthusiasts, with his notifications constantly pinging as fans engaged with his content.
One of the most viral moments came from his 100 pickle sandwich, part of his “100 Club” series, where he attempts to incorporate 100 of one ingredient into a sandwich. This creation amassed over 15 million views across platforms, solidifying his reputation for bold and entertaining content.
So, what sets Sensational Sandwiches apart? Fraser creates recipes that people have never seen before but feel inspired to try themselves. “I’m using the sandwich platform to showcase that high-quality cooking doesn’t have to be complex. Experimenting with food can be fun, especially when you sandwich it between two pieces of bread.”
His philosophy is simple yet impactful: make cooking accessible while elevating the humble sandwich to a culinary masterpiece. By focusing on thoughtful, achievable recipes, Fraser strikes the perfect balance between creativity and simplicity. His audience knows they can trust his recipes to deliver big flavours without requiring fancy techniques.
Sensational Sandwiches hasn’t gone unnoticed by the media. The brand has been featured in top publications, including:
Fraser’s audience is at the heart of everything he does. From fan requests to viral collaborations, his followers constantly inspire new content. One standout moment was when Channing Tatum responded to Fraser’s message asking about his favourite sandwich. After a few back-and-forth exchanges, Fraser recreated Tatum’s favourite, which garnered over 7 million views.
Fraser has also hosted several sold-out events, including a Sandwich Week special with Neat and collaborations with Crunch and Sarnie Party. These events give fans the chance to experience Sensational Sandwiches in real life, and the response has been overwhelmingly positive.
Fraser has big dreams for Sensational Sandwiches. From opening a sandwich shop to creating pop-ups and writing a cookbook, the brand is only just getting started. He’s also developing an animated cooking show for children, aiming to inspire the next generation of food lovers.
Ultimately, Fraser’s goal is to build a sandwich empire: “I want to redefine what people consider ‘gourmet’ cooking and use sandwiches as the medium to do so. If you’ve got a knife and a chopping board, I can show you how to elevate your cooking.”
Sensational Sandwiches is more than a brand—it’s a movement. Whether you’re here for the bold flavours, the accessible recipes, or the love of a great cross-section, there’s something for everyone. Follow along and be part of the journey as Fraser continues to push the boundaries of what a sandwich can be.
Ready to dive into some truly sensational sandwiches? Here are a few fan favourites to get you started:
Explore these recipes and more to discover the full potential of what a sandwich can be.
